WORK SAMPLE - PITACO
- Intern / Product Designer / Product Manager
Pitaco was a football-inspired game available for iPhone and Android. This app was a local innovative indie app that partnered with massive media players such as Infoglobo and Esporte Interativo (Turner).
Pitaco foi um aplicativo de bolão disponível para iPhone e Android. Esse foi um aplicativo pioneiro que articulou parcerias com importantes players de mídia como o Infoglobo e o Esporte Interativo (Turner).
NOTABLE MILESTONE
- Material Design Android App
When I got to Pitaco, although the app had a great presence in iOS, it had had low penetration in Android, already the biggest OS in Brazil. The business model relied on sponsors' partnerships, and our main sponsor manifested concerns about Android's poor performance. The app was built on obsolete technologies and frequently crashed on that platform. Our response to Android improvements demand was rebuilding the app from the ground up based on a new design system proposed by Google, the Material Design.
Quando comecei no Pitaco, ainda que o app tivesse grande presença no iOS, ele havia baixa penetração no Android, já o maior sistema operacional mobile no Brasil. O modelo de negócio era baseado em parcerias com patrocinadores, sendo que o nosso principal manifestou preocupações com a versão Android. Nossa resposta para uma demanda importante de melhoria da versão Android foi refazer o app beseado em um novo sistema de design proposto pela Google, o Material Design.
Excerpt from Android redesign keynote presented to sponsors.
We were one of the first Brazillian apps to adopt Material Design. In consequence, we got better ratings and less churn. Besides that, it restated the brand as a pioneer among its peers, an exciting story that pleased our sponsors.
Fomos um dos primeiros apps brasileiros a adotar o Material Design. Em consequencia, tivemos melhores avaliações e menos churn. Além disso, reafirmou a marca como pioneira entre seus pares, uma história interessante que agradou nossos patrocinadores.